Privacy Policy

PART 1: PRIVACY POLICY
Last Updated: July 6, 2026
At Nor-Cal Diamond Products (accessible via norcaldiamond.com), protecting the privacy of our website visitors, customers, and mobile subscribers is a top priority. This Privacy Policy details how we collect, use, disclose, and safeguard your personal information.
1. Information We Collect
We collect information that you voluntarily provide to us when registering an account, purchasing products, signing up for promotions, or opting into our marketing programs.
  • Personal Identifiers: Name, email address, physical shipping address, billing address, and phone number.
  • Commercial Information: Transaction history, products viewed, and payment details (processed securely via our third-party merchant gateway).
  • Mobile Information: Mobile phone number and consent tracking data when you explicitly register for our text messaging services.
  • Technical Data: IP address, browser type, device information, and usage statistics gathered via cookies and web analytics.
2. How We Use Your Information
We leverage your personal data to run our day-to-day operations and deliver premium customer service. Specifically, your data helps us:
  • Fulfill, ship, and track your commercial tool orders.
  • Provide customer service, technical assistance, and handle returns.
  • Send administrative transactional notifications, including order confirmations and invoices.
  • Deliver promotional newsletters, sales updates, and marketing communications (with your explicit consent).
3. SMS and Mobile Messaging Policy
We value your mobile privacy. This section applies specifically to users who sign up for SMS notifications, updates, or text-based marketing alerts from Nor-Cal Diamond Products.
A. SMS Data Collection & Consent
  • We collect your mobile phone number only if you voluntarily provide it through an online signup form, checkout checkbox, or by text keyword activation.
  • By providing your phone number, you explicitly agree to receive automated marketing and informational text messages from us.
  • Consent to receive SMS messages is completely optional and is not a requirement to make a purchase on our website.
B. Third-Party Sharing Restrictions for SMS
  • No Sharing of Mobile Data: We do not sell, rent, loan, or lease any mobile phone numbers or SMS consent data collected through our text messaging program.
  • Strict Non-Disclosure: Your text messaging originator opt-in data and personal phone number details will never be shared with third parties or affiliates for their own marketing purposes.
  • Personal data collected for SMS programs is only shared with specialized service vendors who directly assist us in sending our text messages to you.
C. Opting Out of SMS
You maintain full control over your mobile communications.
  • How to Opt-Out: You can cancel our SMS service at any time by replying “STOP” to any text message you receive from us.
  • Confirmation: After texting “STOP”, we will send you one final text message to confirm you have been successfully unsubscribed. No further messages will be sent unless you re-subscribe.
4. California Privacy Rights (CCPA / CPRA Notice)
This section applies exclusively to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA/CPRA”).
A. Information We Collect and Disclose
In the preceding 12 months, we have collected and disclosed the following categories of personal information for business purposes:
  • Identifiers: Name, alias, address, unique personal identifier, online identifier, IP address, email address, phone number.
  • Commercial Information: Records of products or services purchased, obtained, or considered.
  • Internet/Electronic Network Activity: Browsing history, search history, and interaction with our website.
  • Geolocation Data: Physical location derived from IP address or shipping details.
B. No Sale or Sharing of Personal Information
  • We do not sell your personal information.
  • We do not share your personal information for cross-context behavioral advertising.
  • We do not collect or process “Sensitive Personal Information” as defined by the CPRA to infer characteristics about consumers.
  • We do not knowingly collect or sell personal information of consumers under 16 years of age.
C. Your Rights Under CCPA/CPRA
California residents have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Specifically, you have:
  • The Right to Know: You can request to know what personal information we have collected, used, and disclosed about you.
  • The Right to Delete: You can request that we delete any of your personal information that we collected from you, subject to certain legal exceptions (such as fulfilling an active product warranty or legal audit).
  • The Right to Correct: You can request that we correct inaccurate personal information that we maintain about you.
  • The Right to Non-Discrimination: We will not discriminate against you (e.g., denying goods or charging different prices) for exercising any of your CCPA/CPRA rights.
D. How to Exercise Your Rights
To exercise your right to know, delete, or correct your data, please submit a verifiable consumer request to us by emailing sales@norcaldiamond.com or calling (916) 865-9083. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.
5. How We Share Non-SMS Information
We do not sell your personal information to third parties. We may share your standard data (excluding mobile opt-in data) only under the following limited conditions:
  • Service Providers: With trusted vendors who perform operational services on our behalf, such as shipping carriers, email deployment networks, and secure payment processors.
  • Legal Obligations: When required by applicable state or federal law, court orders, or to protect the safety and legal rights of our business and community.
6. Data Security and Retention
We implement robust technical and organizational security measures, including SSL encryption, to protect your sensitive data. We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including fulfilling product deliveries, maintaining accounting archives, and satisfying legal or regulatory requirements.
7. Changes to This Privacy Policy
We reserve the right to modify or replace this Privacy Policy at any time. When updates are published, we will immediately revise the “Last Updated” date at the header of this document.
8. Contact Us
If you have any questions, compliance concerns, or requests regarding this Privacy Policy or our data handling routines, please contact us at:
  • Company Name: Nor-Cal Diamond Products
  • Mailing Address: 11311 Trade Center Drive, #115, Rancho Cordova, CA 95742
  • Phone Number: (916) 865-9083
  • Email Address: sales@norcaldiamond.com
PART 2: SMS TERMS OF SERVICE
Last Updated: July 6, 2026
Please read these SMS Terms of Service (“SMS Terms”) carefully. By opting into the mobile messaging program provided by Nor-Cal Diamond Products (“we,” “us,” or “our”) via our website norcaldiamond.com, you agree to be legally bound by these SMS Terms.
1. Program Description
Nor-Cal Diamond Products offers a mobile messaging program to provide customers with transactional updates (e.g., order confirmations, shipping tracking, delivery updates) as well as promotional alerts, exclusive product sales, discount codes, and marketing inventory reminders.
2. User Opt-In
  • Consent: You enroll in our SMS program by explicitly providing your mobile phone number through our digital checkout windows, website subscription forms, or by sending a text keyword to our designated short code or long code number.
  • Voluntary Participation: Enrolling in our text messaging program is completely voluntary. You do not have to sign up for text messages to purchase products or services from us.
3. Message Frequency & Cost
  • Frequency: The number of SMS text messages you receive will vary depending on your interactions with our website, but promotional messages will generally not exceed 4 messages per month. Transactional messages depend entirely on your order activity.
  • Message and Data Rates: Message and data rates may apply. Check with your wireless carrier provider for details on your specific mobile plan pricing for sending and receiving text messages. Nor-Cal Diamond Products is not responsible for any mobile charges incurred.
4. How to Opt-Out (Unsubscribe)
You can choose to stop receiving text messages from us at any time.
  • Keywords: To unsubscribe, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message sent from us.
  • Confirmation: Upon receipt of your opt-out command, our automated system will transmit a single, final text message confirming that you have been removed from our mobile subscriber database. You will receive no further messages unless you manually opt back in.
5. How to Get Help
If you experience technical issues with our messaging system or require assistance:
  • Reply HELP directly to any text message you receive from us.
  • Email our support team at sales@norcaldiamond.com.
  • Call our office directly at (916) 865-9083.
6. Supported Carriers
Our messaging network supports major domestic cellular providers, including but not limited to AT&T, T-Mobile, and Verizon Wireless. Cellular carriers are not liable for delayed or undelivered messages.
7. Privacy and Mobile Data
Your mobile information is fiercely protected. As outlined in our Privacy Policy, your text messaging originator opt-in data and personal phone number details will never be shared, sold, or rented to third parties or affiliates for marketing purposes.